Using Pet Sitting Flyers To Grow Your Business
One of the easiest ways to grow your business is to target potential clients where they live, work and play. Think about it this way - a potential client is walking to the dog park feeling a little guilty that Fido didn't get any exercise yesterday. As they walk past the community board, they see a flyer for an awesome, local dog walking business. They grab one of the tear offs, give you a ring and become a regular, recurring client.
Using pet sitting flyers is one of the most effective ways you can grow your business! When thinking about using flyers as a marketing channel - there are three steps to take. First up is designing your flyers.
Designing Your Flyer
It's important to make sure your flyer is both professional and appealing to your potential new clients. Many flyers also include a "tear off" section at the bottom where a client can tear off your contact information. There are lots of great tools out there that can help you design a great flyer. These can be as simple as Microsoft Word or Google Docs. If you are looking for a tool that has some more design chops - you can take a look at Canva. Canva has lots of great tools for businesses to help them quickly and easily create professional looking graphics. It's a great choice for projects like logos, social media images, brochures and flyers. Here is what using Canva looks like:
Canva also provides lots of templates and inspiration. It may take a couple tries to create the perfect flyer but keep in mind that your flyers should be a great representation of your business. Definitely take your time here to make sure you get it right.
Planning Where To Put Your Flyer
After you have designed your flyer - it's important to think about where you are going to put them. There are two major considerations here. First, where are the best places to put your flyers? Secondly, do you have permission or need to get permission to place your flyers there?
Let's tackle the first question. The best place to put your flyers are where your clients live, work and play. Most importantly, you want to get as many people who are actual pet owners to see your flyer. So where are these people?
As we mentioned earlier in our post, the dog park is a great place to start. Many dog parks will have a community board designed specifically for people to put up flyers or notices. If there are popular walking trails in your service area that have dedicated spots for flyers, you should absolutely hang a few flyers there.
Are there any businesses in your area that allow local businesses to place flyers (like a coffee shop or a pet supplies store)? You can definitely call around to see if there are any opportunities to put up flyers. How about apartment complexes or neighborhood centers? These are some of the best places to put up your flyers.
When considering all of the places where you can put up flyers, it's very important to make sure that you have permission to put your flyers there. Most "community boards" allow anyone to put flyers up. Businesses or communities may require permission before you can put up a flyer. It's always better to be safe than sorry so if you are unsure - just ask. Most businesses and communities are more than happy to support a local business that provides a great service to their customers and residents.
Printing/Preparing Your Flyer
Now that you've got a great flyer and a plan to put them up around town - the easy part is printing and preparing your flyers. If you've got a great color printer at home - you can definitely print them there. If not - check out Staples, Office Depot, the UPS Store or even your local library to print your flyers.
If you've created "tear off" flyers, be sure to cut the sections to make sure it is very easy for a potential client to tear off your contact info.
Lastly, be sure to check in on your flyers regularly. If they are weather worn or don't have any tear offs left, be sure to replace them.