Everything your pet care business website should include.
Your website serves many roles: it’s your online storefront, business card, local listing, personal bio, and more. In short, it’s the digital face of your pet sitting or dog walking business—making it one of your most important marketing tools. Chances are, most prospective clients will discover your business online or visit your website before reaching out. Including these 10 essential pages on your website can help you make a great first impression and turn your site into a powerful tool for growing your business.
The pages listed below cover the key information pet parents look for when choosing a pet care professional. You can present them as 10 individual pages or combine the content in a way that works best for you. Use this post as a guide to create a new pet sitting website or enhance your existing one. And if your final site doesn’t match this structure exactly, that’s totally fine! The goal is to help you get started with a website that works for your business.
The 10 Must-Have Pet Sitting Website Pages
- Homepage
- About Us Page
- Services Page
- Service Area Page
- FAQ Page
- Reviews or Testimonials Page
- Blog
- Policies Page
- Job Page
- Contact Page
1. Homepage
Your homepage is the first thing most of your website’s visitors will see, so let’s make it count. It should grab their attention and clearly communicate who you are and what you do. Be sure to prominently display your business name and logo. Other key elements to include are an engaging photo, a brief explanation of how you can help potential clients, an overview of your services, and a clear call to action so visitors know what to do next. Add easy-to-follow links or information on how to contact you, book services online, or learn more about what you offer.
2. About Us Page
Prospective pet sitting clients want to know who will be caring for their pets, so your company’s About Us page will likely be one of the most visited pages on your website (after your homepage). On this page, make it personal! Include a photo and bio of yourself and each of your staff members, along with a bit about your company’s history and what sets you apart. Don’t forget to add a call to action at the end to make it easy for prospective clients to contact you or book your services.
3. Services Pages
Instead of listing all your services on a single page, consider creating separate pages for each one. Most prospective clients are looking for a specific service, so having dedicated pages for Pet Sitting, Dog Walking, and any other offerings makes it easier for them to navigate your site and find what they need. On each page, highlight the benefits and features of that service, along with what makes your version unique. As with your Home and About pages, end each Services page with a clear call to action that encourages prospective clients to get started.
For more information on deciding which services to offer and how much to charge, take a look at our Ultimate Guide to Setting Your Pet Sitting and Dog Walking Rates.
4. Service Area Page
Make it easy for prospective clients to know whether you provide services in their area. Consider including a map of your service area, or listing the neighborhoods, ZIP codes, or cities you serve.
Are you in the process of getting started? We’ve put together an in-depth guide with all the resources you need to start your dog walking or pet sitting business!
5. FAQ Page
Prospective clients will likely have questions about your company and how your services work. Think about the most common questions you get from clients, and put together an FAQ page with clear, concise answers. Even if you’ve already covered some of these topics elsewhere on your site, having a dedicated FAQ page helps visitors find answers quickly.
Of course, your FAQ page won’t address every possible question, so include a call to action at the bottom, letting clients know how to contact you with any additional inquiries.
6. Reviews or Testimonials Page
Happy customers are your strongest form of marketing! Testimonials and reviews from satisfied clients help build trust with prospective customers and show that your company is reliable and professional. Your Reviews or Testimonials page is the perfect place to highlight all the great things clients have said about your business.
For added credibility, include each reviewer’s full name and photo. You may also want to add links to your company’s profiles on third-party review sites like Yelp, Google, or Facebook, so prospective clients can read even more reviews. Finally, include a form on the page where current clients can submit a new review or testimonial.
7. Blog
You may be asking yourself - Does my website really need a blog? Well, there are many benefits to blogging for your business. It can help your site get found online and also establish your credibility with potential clients.
Your blog page should display posts from newest to oldest, ideally with an image and preview text for each article to catch the reader’s eye and encourage them to click through. If you’re struggling with blog ideas, check out our post featuring 7 easy blog topics for your pet sitting business.
8. Policies Page
Making your company’s policies clear to clients demonstrates professionalism and helps manage client expectations. Some items to consider including on this page are your policies on cancellations, payments, client keys, minimum visits, and inclement weather.
You might also want to include copies of your service agreements and contracts for clients to review.
9. Jobs Page
If your business is currently hiring or contracting pet sitters, a dedicated page on your site is the perfect place for job seekers to learn about working with your company and submit an application.
10. Contact Page
Last but not least, every website needs a Contact page. Include a contact form that prospective clients can fill out, along with your business’s office hours, phone number, email address, and any other ways people can get in touch with you. Be sure to let prospective clients know how soon they can expect to hear back after emailing or submitting the form.
Summary
Every website will look different to match your individual style, but think about the information you usually look for when booking new services online. Keep your potential customers in mind and provide them with a user-friendly experience—the most important information should be easy to find. Offer plenty of opportunities for visitors to get in touch with you and book services. Also, don’t forget to have some fun with it! Your website is a place to share your story and your personality.
Happy Sitting!
