All the information you should have on your pet care business’s website.
A website is your online storefront, business card, local listing, and personal biography. It’s a digital representation of your pet sitting and dog walking business — it’s also one of your most important marketing tools. The majority of your prospective clients will likely find your business online or visit your website before contacting you. Having these 10 pages on your pet sitting website can help you make a great first impression and turn your website into a valuable tool for growing your business.
The 10 website pages listed below represent all the information that pet parents want to know when hiring a pet care professional. You can have them as 10 separate pages or combine the information on fewer pages — really, it’s just about what works best for you. Use this blog post as a guide to create a new pet sitting website for your business or build on an already existing site. Your actual site will likely look different than the 10 pages listed below, but hopefully, this post helps you get started!
The 10 Must-Have Pet Sitting Website Pages
- About Us Page
- Services Page
- Service Area Page
- FAQ Page
- Reviews or Testimonials Page
- Policies Page
- Job Page
- Contact Page
Your Homepage is what most of your website’s visitors will see first, and as such, it should be designed to grab their attention and clearly communicate who you are and what you do. You should clearly display the name of your business and your logo. You should also include an engaging photo, a brief explanation of how you can help your potential clients, an overview of the services you offer, and a call to action to let prospective clients know what they should do next. There should also be easy to follow links or information on how to contact you, book services online, or find out more about the services you offer.
2. About Us Page
Prospective pet sitting clients want to know who will be caring for their pets. Your company’s About Us page will probably be one of the most visited pages on your website after your Homepage. On your About Us page, include a photo and bio of yourself and each of your staff, as well as information about your company’s history and what makes your company unique. Also, be sure to include a call to action at the end of your About Us page. Make it easy for prospective customers to contact you or book services.
3. Services Pages
Instead of having just one page listing all your services, consider having a separate page for each type of service you offer. Most prospective clients are looking for one particular service at a time, so having different pages for Pet Sitting, Dog Walking, and any other services you offer can make it easier for them to navigate your site. On your Services pages, list all the benefits and features of each of your services and additional info about what makes your services unique. Like your Home and About pages, end each Services page with a call to action, letting your prospective clients know how to get started booking services with your company.
For more information on deciding which services to offer and how much to charge for those services, take a look at our Ultimate Guide to Setting Your Pet Sitting and Dog Walking Rates.
4. Service Area Page
Make it easy for prospective clients to know whether or not you provide services where they live. Have a map of your service area on this page and list the neighborhoods, zip codes, or cities you serve.
Are you in the process of getting started? We’ve put together an in-depth guide with all the resources you need to start your dog walking or pet sitting business!
5. FAQ Page
Prospective clients will likely have questions about your company and how your service works. Think about the common questions you get from clients and put together a FAQ page with answers to all of them. Even if you’ve provided information that would answer these questions on your services or about pages or elsewhere on your website, use your FAQ page to answer all these questions quickly. Your FAQ page won’t answer every possible question a client could have, so include a call to action at the bottom of the page, letting clients know how to contact you with any additional questions.
6. Reviews or Testimonials Page
Testimonials and reviews from happy clients can help you establish trust with prospective clients and demonstrate that your company is trustworthy and reliable. Use your Reviews or Testimonials page to show off all the positive things your clients have to say about your business. It’s best to include the client’s full name and a photo with each testimonial as this adds credibility. Also, be sure to have a form on the page where clients can submit a new review or testimonial. You may also want to include links to your company’s profile on third-party review sites like Yelp, Google, or Facebook so prospective clients can see more reviews of your business.
You may be asking yourself - Does my website really need a blog? Well, there are many benefits to blogging for your business. It can help your business get found online and establishes your credibility. Your Blog page should list your blog posts from most recent to oldest, preferably with an image and preview text for each article to catch the reader’s eye and encourage them to click to continue reading. If you’re struggling with blog ideas, check out our blog post detailing 7 easy posts for your pet sitting business.
8. Policies Page
Making your company’s policies clear to clients demonstrates professionalism and can help you manage client expectations. Some items you may want to include on this page are your policies for cancellations, payments, client keys, minimum visits, and inclement weather.
You might also want to include copies of your service agreements and contracts for clients to review.
9. Jobs Page
If your business is currently hiring or contracting pet sitters, you should have a dedicated page on your site where job seekers can learn about working for your company and submit an application.
10. Contact Page
Last but not least, every website needs a Contact Us page. On this page, have a contact form that prospective clients can fill out and list your business’s office hours, phone number, email address, and any other ways people can get in touch with you. Also, be sure to let prospective clients know how soon they can expect to hear back from you after emailing or submitting a contact form.
Every website is going to look a little different, but think about the information you usually look for when booking new services online. Keep your potential customers in mind and provide them with a user-friendly experience — the most important information should be easy to find. Offer lots of opportunities to get in touch with you and book services. Also, don't forget to have some fun! Your website is a place to share your story and your personality.